The Wonderful Podcast S1 E2 ποΈ
In the episode, Carmen and Kieron share how they built their free charity fundraising platform on a shoestring, with the support of staff from their telecoms company. They also describe how they eventually secured generous corporate sponsorship. But despite these successes, they were struggling to spread the word and get charities signed up. Then one morning, they were inundated.
MoneySavingExpert had unexpectedly endorsed them, and overjoyed as they were, payment processing fees quickly began outstripping their corporate sponsorship, while demand for the telecoms company swelled. In the episode, Carmen and Kieron explore marketing without a budget, managing expectations, working with corporate sponsors and adapting to rapidly changing demands β all while staying well in the midst of intense pressure.
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